Two standout reasons for this headlined question can be given. One is that billboards that are equipped with LED lighting shine a lot brighter in the day and night than conventional lighting fixtures and fittings and, of course, boards that possess no lighting at all. The second reason is that as a major contributor towards sustainable development, LED lights last a lot longer than the alternatives. Shining so much brighter than others for prolonged and uninterrupted periods of time, LEDs also utilize a lot less power.
It could become a matter of curiosity for some observers as to why there are some billboards that carry no lighting features at all. But there are salient reasons for this, usually to do with aesthetics and communal space sharing. But in the growing majority of cases, billboard led lights on highways, byways and roadsides make the best statements for the commercial entities that utilize them. It makes total good sense to have billboards lighted.
All the more better for nighttime drivers and passengers to view the message and comprehend it. The concern has been raised as to whether such bright lights can cause roadside accidents. The statistics show that there is no evidence to show this up. In the meantime, by also utilizing aesthetic features, LED light’s tempo can also be adjusted accordingly. It does not need to shine so bright but it will still be seen, noticed and remembered.
Billboard advertising in general is not a cheap venture for clients and the competition for prime space is always fierce. But client costs should be fairly reduced in light of the fact (if you will) that LED lights are sustainably lasting a lot longer and utilizing a lot less power.